An interactive digital wall is a display with embedded digital signs and an audio or video, which change according to the direction of the viewer. It usually runs on a motorised system and it is controlled by means of a touch screen or even a projector. They can be used to display long message paragraphs on the wall. The user simply moves his finger on the screen and the text that appears changes.

A signage or advertising agency usually produces interactive digital walls which they use to reach out to the public. The digital media features flash animation, audio clips, digital graphics, short films and full length movies. It can be used for enhancing the visual effect in a place where there is great excitement or for sending a message across the wide range of people, who do not have access to television sets or radio channels. Television, radios and Internet have become obsolete these days but people still need to access them. These digital media options cannot only enhance the visual aspect but also make the message clearer.

Interactive digital walls are also being used in retail centers. Retailers display animated displays which give them the edge in competing with other retail centres. The signage allows customers to interact with the items being displayed. The kiosks function like a mini store where the consumer can select the items he is interested in purchasing and enter the price he is willing to pay. He then enters the checkout process and the products are already selected. The retailer can use interactive digital walls to display selection details in multiple colours.

Another place where the use of interactive digital walls is seen is in museums and galleries. These places of worship often feature large multimedia screens to exhibit the artifacts of the day. This allows people to explore the past using digital media. Museums also create art walls so that people can experience the thrill of a permanent work of art.

Most museums have also decided to use interactive video walls as part of their marketing strategies. These videos feature real life footage or movies from a certain year and display it as an animation. The videos can also be played back for one hour after being viewed. This is the same as a combination of a TV and radio commercial except that instead of listening to the information, visitors are seeing it as an animation and have the opportunity to respond to the advertisements by using their voice.

One can only imagine the benefits of putting in interactive digital walls in museums and education centres. The future of marketing will be based on these innovative media and this is just one of the new solutions that are being explored and developed everyday. By using this media, we are able to capture the attention and imagination of our customers who are so busy with their every day lives that they rarely get time to stop and take notice of something that catches their eye. So when you go to your favourite online store to find the perfect solution, don’t forget to check out the interactive digital walls.